🌸❄️ Kayali and Huda Beauty’s booths at SEPHORiA were an absolute hit! ✨

👀 I kept a close eye on what they were doing, and here’s what I believe made them stand out in a sea of beauty & fragrance brands:

• Interactive Experience: A claw machine filled with samples added a fun, memorable activity that kept attendees engaged.  Everyone left with something from the booth, even if you don’t win the game!  🕹️

• Generous Sampling: Sampling is so important in creating lifelong customers! The booth offered generous samples of their best-selling perfumes, so guests could carry the experience beyond SEPHORiA.  😍

• Instagrammable Setup: Both booths were themed around their new launches; Yum Boujee Marshmallow perfume and Icy Queen Eyeshadow palette.  Kayali’s cute perfume conveyor belt and Huda Beauty’s staff’s Icy outfits stole the show! 🍬☃

• On-Site Team: As an influencer, and an influencer marketer, I recognize the importance of brands forming in-person connections with visitors and influencers at beauty events.   💄 While many brands did not have team members available on-site, both Huda Beauty and Kayali’s PR teams were present, ready to engage with visitors and influencers, have genuine conversations, and add a personal touch.  ✨

• Mona Kattan & Huda Kattan Meet & Greet: Both Mona and Huda making appearances at the event was the cherry on top! 🍒✨   As prominent figures in the beauty world, they took the time to interact with each person, offering genuine conversations, and making each feel valued. The chance to meet the sisters drew a huge crowd and created unforgettable connections. This is a perfect example of how a personal, interactive approach can elevate an event experience, turning it into an unforgettable memory!   💖

Utilizing the opportunity to build further excitement for their upcoming launches was a smart strategy! The blend of personal engagement and thoughtful brand storytelling left a lasting impression on everyone who stopped by, creating real anticipation for what’s coming next!

  👏🏻 Cheers to the Kayali and Huda Beauty teams for creating a booth experience that was not only engaging but also a true reflection of their brands!