Most people treat influencers and communities like separate worlds. They’re not. When building influencer communities at Asteri Beauty (B Corp™) and noon, I spent months building real relationships with creators. Not just pitching collabs and tracking posts, but actually talking to them. Checking in. Getting to know what they loved, what they hated, and what made them feel excited to rep a brand. The ones who stuck around weren’t just paid, they felt seen. They got fast replies, honest feedback, and actual human connection. That’s the same energy I bring to community building. Whether someone has 2 million followers or just ordered their first product, what keeps them close is the same: knowing someone on the brand side genuinely cares. I’ve brought that mindset into building communities on Instagram and…
A few weeks ago, I had the absolute joy of helping bring Asteri Beauty’s “Lipsticks and Lattes” to life. A three-day pop-up we created in collaboration with HAYA…
This past Ramadan, I had the pleasure of hosting a Suhoor gathering for our loyal customers at Asteri Beauty. Under the glow of the stars, we shared stories,…
If there’s one thing Millennials and Gen Z have taught the world, it’s that what we buy matters, and not just to us. We want brands that are…
It’s like assembling IKEA furniture without instructions. Possible, but you might end up with a few extra pieces (or an upside-down shelf) 😅 Having braved this adventure at…
Fable & Mane 𝘁𝗼𝗼𝗸 𝘁𝗵𝗲 𝗵𝗮𝗶𝗿𝗰𝗮𝗿𝗲 𝘄𝗼𝗿𝗹𝗱 𝗯𝘆 𝘀𝘁𝗼𝗿𝗺! 🌪️I’ve been seeing them everywhere and for good reason ✨ Inspired by ancient Indian rituals, Fable and Mane has successfully blended…
👀 I kept a close eye on what they were doing, and here’s what I believe made them stand out in a sea of beauty & fragrance brands:…
Gifting plays a significant role in every occasion and celebration in our lives, but did you know that the tradition of gifting goes as far back as cavemen?…
A variation was originally written by Fatima for Haulinoneworld.com , a beauty subscription box service based in the UAE. It’s October, which means we are HAUL in for…
The MET Gala has been the hot topic of the week, and rightly so. From Euphoria-inspired crystals to neon liners, the MET red carpet saw it all! Here…
If there’s one thing we have to thank the pandemic for, it’s teaching us to experiment with our makeup and beauty regimes. While the lockdown was all about…