A variation was originally written by Fatima for Haulinoneworld.com , a beauty subscription box service based in the UAE.

It’s October, which means we are HAUL in for PINK this month! We’re going PINK for Breast Cancer Awareness Month! 🎀


This time of the year, the world turns pink, and for good reason! Everything from coffee mugs to clothes, to even food transforms into a pink version to raise awareness and start conversations around the world about a very important topic in Women’s Health – Breast Cancer.

So let’s take a quick look at how Pinktober came about to be.

AstraZeneca, the world-famous American pharmaceuticals company founded Breast Cancer Awareness month in 1985, along with its accompanying pink ribbon, both of which are now synonymous with the month of October.

The long-standing awareness campaign means different things to different people. While for some, it’s about celebrating strength and survival, for others, it’s about advocacy and educating people about the realities of breast cancer, a particularly metastatic disease.


Now, I bet you’re wondering, why the colour pink?

At some point in every girl’s life, it is pretty much guaranteed that pink is her favourite colour. We all remember begging our moms for pink highlights, or to paint our nails and bedroom walls pink. It’s a colour that’s resonated with so many of our childhoods, but the colour represents so much more than just a little girl’s fairytale world. Pink represents resilience for millions of women, it represents strength, and it represents bravery. It is the colour that every survivor of breast cancer wears proudly to signify the battles they’ve won, and unfortunately also with those who lost their lives to the life-threatening disease.

In October, we turn pink to pay tribute to every special soul who fought so bravely and elegantly.

Now, we may be biased, but for us pink has always been so special. It represents femininity, youthfulness, and love and that is everything HAUL IN ONE aims at encompassing, which is how it became a big part of our branding!

Beauty isn’t one size fits all, and we created HAUL IN ONE with the purpose of celebrating the uniqueness and individuality found in beauty all around the world, all skins, all shapes, all sizes. Every woman has a unique sense of style that is worthy of being not only celebrated but also taking centre stage!

We wanted to use pink for various reasons;

  • For its fierceness, to remind you of the bad B inside all of us
  • For its nurturing softness that is embedded deep within us
  • For its familiarity, something to take you back to your childhood days, when you first discovered the colour pink
  • For its youthfulness, to remind you to keep your heart young and alive, at every age.

All the things make us unique in our own ways, beautiful from the inside out, and highly addictive. 😉💕

A variation was originally written by Fatima for Haulinoneworld.com , a beauty subscription box service based in the UAE.



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