Most people treat influencers and communities like separate worlds. They’re not.
When building influencer communities at Asteri Beauty (B Corp™) and noon, I spent months building real relationships with creators. Not just pitching collabs and tracking posts, but actually talking to them. Checking in. Getting to know what they loved, what they hated, and what made them feel excited to rep a brand.
The ones who stuck around weren’t just paid, they felt seen. They got fast replies, honest feedback, and actual human connection.
That’s the same energy I bring to community building.
Whether someone has 2 million followers or just ordered their first product, what keeps them close is the same: knowing someone on the brand side genuinely cares.
I’ve brought that mindset into building communities on Instagram and Facebook, and the difference shows. These aren’t just passive followers. They comment, they hype each other up, they tag their friends, and they share content without being asked. Some even become creators themselves.
That kind of loop doesn’t happen by accident. It comes from listening closely, caring deeply, and showing up consistently.
This WhatsApp message from a makeup artist made my week! She finished her bridal client, then immediately showed her all the Asteri products she used on her. No script, no campaign brief, just love for the brand. That’s the kind of loyalty a community builds.
Influencer marketing taught me that the best relationships don’t scale fast. They scale meaningfully, and community building works the same way.
