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My Work

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Most people treat influencers and communities like separate worlds. They’re not. When building influencer communities at Asteri Beauty (B Corp™) and noon, I spent months building real relationships with creators. Not just pitching collabs and tracking posts, but actually talking to them. Checking in. Getting to know what they loved, what they hated, and what made them feel excited to rep a brand. The ones who stuck around weren’t just paid, they felt seen. They got fast replies, honest feedback, and actual human connection. That’s the same energy I bring to community building. Whether someone has 2 million followers or just ordered their first product, what keeps them close is the same: knowing someone on the brand side genuinely cares. I’ve brought that mindset into building communities on Instagram and…

A few weeks ago, I had the absolute joy of helping bring Asteri Beauty’s “Lipsticks and Lattes” to life. A three-day pop-up we created in collaboration with HAYA Magazine, Faux Consultancy and Toby’s Estate Coffee Roasters in Dubai ☕🇦🇪 This one felt really special. It was more than just makeup and coffee (though the rose latte was a highlight!) From the soft buzz of conversations to the clink of coffee cups, it was a beautiful reminder of why I do what I do. Watching women from all walks of life, creators, beauty lovers, and new friends, come together in a space filled with warmth, laughter, and real connection… it was the kind of energy you carry with you. So grateful to be part of a team that leads with heart.…

This past Ramadan, I had the pleasure of hosting a Suhoor gathering for our loyal customers at Asteri Beauty. Under the glow of the stars, we shared stories, laughter, and celebrated the beautiful community we’ve built together.🌙✨ I’ve always believed that beauty is more than just products; it’s about the people, the experiences, and the connections we create along the way. Seeing our Asteri family come together in such an intimate setting reminded me why I love what I do. Here’s to many more moments together! 💫