Fable & Mane ๐๐ผ๐ผ๐ธ ๐๐ต๐ฒ ๐ต๐ฎ๐ถ๐ฟ๐ฐ๐ฎ๐ฟ๐ฒ ๐๐ผ๐ฟ๐น๐ฑ ๐ฏ๐ ๐๐๐ผ๐ฟ๐บ!ย ๐ช๏ธ
I’ve been seeing them everywhere and for good reasonย โจ
Inspired by ancient Indian rituals, Fable and Mane has successfully blended tradition and modern beauty to create a compelling brand story.
Hereโs a short marketing breakdown of their rise to mane-stay status.
1. ๐ฅ๐ผ๐ผ๐๐ฒ๐ฑ ๐ถ๐ป ๐ฆ๐๐ผ๐ฟ๐๐๐ฒ๐น๐น๐ถ๐ป๐ด
Fable & Mane leans into a narrative of tradition and heritage, connecting haircare with Ayurveda and Indian wellness practices. Akash Mehta and Nikita Mehta invite customers to journey through their family roots, making โhair oilingโ feel as luxurious and ritualistic as skincare ๐ป Growing up, hair oiling was a bi-weekly ritual many Asian mums (like mine) enforced, and by weaving in this cultural richness, theyโre not just selling a productโtheyโre selling an experience. ๐๐ปโโ๏ธ
๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐: Stories build brands. Donโt just sell; narrate.
2. ๐ฃ๐๐ฟ๐ฝ๐ผ๐๐ฒ-๐๐ฟ๐ถ๐๐ฒ๐ป ๐ฃ๐ผ๐๐ถ๐๐ถ๐ผ๐ป๐ถ๐ป๐ด
Their โGood Karmaโ approach resonates with conscious consumers like myself. Fable & Mane supports wildlife conservation in India, notably tigers, which aligns with the brandโs name and imagery ๐ฏ This isnโt just a CSR checkboxโitโs purpose-driven marketing that builds consumer loyalty. ๐ซฑ๐ปโ๐ซฒ๐ผ
๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐: Good deeds lead to brand gold. Consumers love brands that do good.
3. ๐๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ฟ ๐๐น๐ฐ๐ต๐ฒ๐บ๐
From day one, Fable & Mane leveraged influencer power, especially on Instagram and TikTok, where haircare thrives. ๐๐ปโโ๏ธ They partnered with influencers and celebrities like Avantika Vadanapu who genuinely connect with the brand’s heritage, avoiding forced promotions. Authentic endorsements, when paired with Instagrammable packaging can make waves across social feeds. ๐คณ๐ป
๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐: Influence with intention. Partnerships should be a perfect fit to work.
4. ๐ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ ๐ฎ๐ป๐ฒ-๐ฆ๐๐ฟ๐ฒ๐ฎ๐บ
With a website as dreamy as its products, Fable & Mane optimizes every touchpoint for a seamless customer journeyโจ From insightful blog posts on hair rituals to rich product pages that educate and entice, they ensure every click matters. Even Akash’s Tiktok gives a fun insight into his life as a brand owner. ๐จ๐ฝโ๐ป
๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐: Itโs not just a sale; itโs a journey. Make each touchpoint count.
๐ง๐ต๐ฒ ๐๐ผ๐๐๐ผ๐บ ๐๐ถ๐ป๐ฒ: Fable & Mane didnโt just enter the haircare marketโthey created a category within it. With a deep sense of culture, a heart for conservation, and partnerships that grow roots, theyโre more than a haircare brand. And if thereโs anything brands can learn from this tale, itโs that a good story is the ultimate mane event ๐
