๐ I kept a close eye on what they were doing, and hereโs what I believe made them stand out in a sea of beauty & fragrance brands:
- Interactive Experience: A claw machine filled with samples added a fun, memorable activity that kept attendees engaged. Everyone left with something from the booth, even if you don’t win the game! ๐น๏ธ
- Generous Sampling: Sampling is so important in creating lifelong customers! The booth offered generous samples of their best-selling perfumes, so guests could carry the experience beyond SEPHORiA. ๐
- Instagrammable Setup: Both booths were themed around their new launches; Yum Boujee Marshmallow perfume and Icy Queen Eyeshadow palette. Kayali’s cute perfume conveyor belt and Huda Beauty’s staff’s Icy outfits stole the show! ๐ฌโ
- On-Site Team: As an influencer, and an influencer marketer, I recognize the importance of brands forming in-person connections with visitors and influencers at beauty events. ๐ While many brands did not have team members available on-site, both Huda Beauty and Kayali’s PR teams were present, ready to engage with visitors and influencers, have genuine conversations, and add a personal touch. โจ
- Mona Kattan & Huda Kattan Meet & Greet: Both Mona and Huda making appearances at the event was the cherry on top! ๐โจ As prominent figures in the beauty world, they took the time to interact with each person, offering genuine conversations, and making each feel valued. The chance to meet the sisters drew a huge crowd and created unforgettable connections. This is a perfect example of how a personal, interactive approach can elevate an event experience, turning it into an unforgettable memory! ๐
Utilizing the opportunity to build further excitement for their upcoming launches was a smart strategy! The blend of personal engagement and thoughtful brand storytelling left a lasting impression on everyone who stopped by, creating real anticipation for whatโs coming next!
๐๐ป Cheers to the Kayali and Huda Beauty teams for creating a booth experience that was not only engaging but also a true reflection of their brands!
