Fae by Fatima

In Stay Social November 12, 2024

🌸❄️ Kayali and Huda Beauty’s booths at SEPHORiA were an absolute hit! ✨

👀 I kept a close eye on what they were doing, and here’s what I believe made them stand out in a sea of beauty & fragrance brands: Interactive Experience: A claw machine filled with samples added a fun, memorable activity that kept attendees engaged. Everyone left with something from the booth, even if you don’t win the game! 🕹️ Generous Sampling: Sampling is so important in creating lifelong customers! The booth offered generous samples of their best-selling perfumes, so guests could carry the experience beyond SEPHORiA. 😍 Instagrammable Setup: Both booths were themed around their new launches; Yum Boujee Marshmallow perfume and Icy Queen Eyeshadow palette. Kayali’s cute perfume conveyor belt and Huda Beauty’s staff’s Icy outfits stole the show! 🍬☃ On-Site Team: As an influencer, and an influencer marketer, I recognize the importance of brands forming in-person connections with…

In Lifestyle September 23, 2023

Comprehensive Gifting Guide to save the day!

Gifting is a big part of every occasion and celebration in our lives, but did you know that the tradition of gifting goes as far back as cavemen? People gave gifts to assert dominance, start families, celebrate unions, and build communities. The more you know eh? Nowadays, gifts are given for similar reasons; to spread love, show appreciation, apologize after lil quarrel. The kinds of gifts, however, have evolved varying from gift cards, makeup gift sets, and jewelry, to spa dates or even trips! All holidays and occasions are special, but some of my favourite ones are: Eid The glitz and glam on Eid is unlike no other day of the year! Add some razzle dazzle to your Eid looks with the Fenty Beauty Diamond Bomb Highlighters ✨ Diwali The festival…

In #Unfiltered October 1, 2021

PINKtober – Tell Breast Cancer to step aside

A variation was originally written by Fatima for Haulinoneworld.com , a beauty subscription box service based in the UAE. It’s October, which means we are HAUL in for PINK this month! We’re going PINK for Breast Cancer Awareness Month! 🎀 This time of the year, the world turns pink, and for good reason! Everything from coffee mugs to clothes, to even food transforms into a pink version to raise awareness and start conversations around the world about a very important topic in Women’s Health – Breast Cancer. So let’s take a quick look at how Pinktober came about to be. AstraZeneca, the world-famous American pharmaceuticals company founded Breast Cancer Awareness month in 1985, along with its accompanying pink ribbon, both of which are now synonymous with the month of October.…

In Fashion September 16, 2021

Top Picks: The MET Gala 2021

The MET Gala has been the hot topic of the week, and rightly so. From Euphoria-inspired crystals to neon liners, the MET red carpet saw it all! Here are some of our favourites: 1. Zoey Deutch Credit: @jennakristina Beautiful brunette locks, a gorgeous lilac ensemble, the matching sparkly lids to complete, there is nothing we don’t love about this look! Zoey Deutch’s disco Cher-inspired glam is what dreams are made of. 2. Jasmine Tookes Credit: @jastookes Holy moly! Talk about picture-perfect! The pixie cut, wet hair look on Jasmine Tookes shows off her beautiful bone structure so well, she’s got us all simping! Smokey eyes, dewy skin, and nude lips are a combo one just can’t go wrong with, especially not Jasmine! 3. Kehlani Credit: @mannequinskin Okay one word: WOWZA.…

In Beauty May 27, 2021

2021 Makeup Trends You Need To Hop On

If there’s one thing we have to thank the pandemic for, it’s teaching us to experiment with our makeup and beauty regimes. While the lockdown was all about keeping your skin looking fresh amid COVID stress, this year, we’re thinking more outside the box. With bright colours and y2k-inspired hairstyles hitting the scene, I can’t help but wonder if these post-lockdown trends are here to stay. Here’s a roundup of my favourite trends in 2021 hair and makeup so far. 1. Its all about the Eyes! credit: @dualipa In 2019, Euphoria-inspired makeup was all the rage. Since then, colorful eye makeup has only gotten more popular – especially now that we’re wearing masks. And as the temperature rises, the colours become brighter and brighter (Not that I’m complaining) 2. Get Ziggy…

In #Unfiltered April 13, 2021

Making the Most of Ramadan 2021

It is no secret that this year has been rough on me; mentally, emotionally, and physically, but through all of it the one thing that has kept me going is faith and trust in the higher power. Tawakkul. Ramadan has always been special to me, as is to every Muslim, but this year it’s different. This year, the peace I feel for the blessings this month is about to bring is unlike any other year. Maybe because I’m in desperate need all the goodness Allah can send my way, and this is the perfect time of duas being answered. So in the spirit of Ramadan, here are some of the ways I plan on making the most out of this blessed month. Hopefully, some of this will resonate with someone…

In Stay Social May 12, 2020

6 Tips for people working from home during the lockdown

With COVID 19 wreaking havoc on the social order, a lot more people are working from home. While not having to commute to work and working in your PJs may sound great, it is not always easy. As someone who has worked remotely for a significant chunk of my career, it took me a lot of trial and error to get good at it. Below are some tips that help me stay productive, and avoid burnout, while working from home. Have a routine It is tempting to wake up and start working from bed (Trust me, I know), but it is very important to maintain a good routine. Get out of bed, shower, get dressed (even if it is your PJs) and have a healthy breakfast before you start your…

In Travel November 7, 2019

Tbilisi – Everything you need to know

Happy Thursday! Its almost the weekend here in Dubai, lets power through one last work day before movie night begins! I’m totally kicking myself for falling out of the momentum I had going with my Georgia posts, it takes so much longer to remember the little details and memories when too much time has passed. Luckily, I have a ton of pictures to take me back to Tbilisi! The fact that this trip was right before my wedding, and my first one with my best friend made it so special. Home to the beautiful Caucasus mountains, Georgia is a tiny little country right in the middle of Asia and Europe, next to Russia, Azerbaijan, and Armenia. Its capital is Tbilisi, where we spent most of our time. If you’re considering…

In Stay Social October 14, 2019

Huda Boss – Exclusive Facebook Screening

One day late September, I woke up to a message in my inbox and what I read felt like a dream. HUDA BOSS, the Facebook Watch show I had been hooked on for MONTHS had invited me for an exclusive screening of their show in Dubai! I spent the entire day jumping for joy, excited, and full of nerves! Fast forward 2 weeks of intense planning, and putting together an outfit, the day was finally here. The event was held at La Cantine du faubourg, a beautiful french restaurant in the Jumeirah Emirates Towers Hotel Leaving a cute message for Huda The venue was beautifully decorated and had really cool photo booths to take pictures at! Knowing how terrible I am at posing, you know it took me a WHILE…

In Beauty September 2, 2019

How are lipsticks made?

Did you know that women who wear lipstick daily unintentionally eat about 4 pounds of lipstick in their lifetime. I’m looking at you lipstick lovers! Since we ingest so much lipstick, it might be worth knowing how they’re manufactured. Fortunately, Rachel Zoe of The Zoe Report takes us inside Bite Beauty’s factory to show us just that! First, the vegetable base is mixed with the pigments to make the formula and then roller milled to make all the solvents and pigments as fine as possible. How Lipstick Is Made | The Zoe Report by Rachel Zoe Then, different shades are melted together to make new colors – in a microwave! How Lipstick Is Made | The Zoe Report by Rachel Zoe The formula is then poured into a metal mold and placed…

In Beauty August 22, 2019

The Science of Makeup

I have used makeup as a creative outlet for many years now, and very recently started putting my journey with makeup on the internet for the world to see. With every product I fall in love with, the scientist in me wants to know what makes it different from the rest, which made me do a little digging into the most common ingredients used in cosmetics and their purpose. Emulsifiers Ever used a product and noticed that the oils and water are separating? And then you have to shake the bottle to make the consistency even again? That is where emulsifiers come in. Emulsifiers are pretty fantastic, their molecules have a hydrophillic (water loving) head, and a lipophillic (oil loving) tail, making it the perfect peace maker between oil and…

In Stay Social August 15, 2019

How to pick a Blog Name?

When it comes to deciding on a name for your blog, I know how indecisive you can feel. I’ve been there not too long ago! Here are a few tips that helped me pick a name I loved! Pick a Niche First things first, decide what you want to write about. Is your blog going to focus on Beauty? Travel? Lifestyle? Books? Maybe a bit of everything? The list of niches could go on and on. Pick something you are passionate about and start brainstorming names! Start brainstorming Go on Google Domains and start checking if the domain names you think of are available. Nothing sucks more than thinking of a great name, getting emotionally invested, only to find out someone else is already using it! Make a list of…