Author

Fae

Browsing

A few weeks ago, I had the absolute joy of helping bring Asteri Beauty’s โ€œLipsticks and Lattesโ€ to life. A three-day pop-up we created in collaboration with HAYA Magazine, Faux Consultancy and Toby’s Estate Coffee Roasters in Dubai โ˜•๐Ÿ‡ฆ๐Ÿ‡ช This one felt really special. It was more than just makeup and coffee (though the rose latte was a highlight!) From the soft buzz of conversations to the clink of coffee cups, it was a beautiful reminder of why I do what I do. Watching women from all walks of life, creators, beauty lovers, and new friends, come together in a space filled with warmth, laughter, and real connectionโ€ฆ it was the kind of energy you carry with you. So grateful to be part of a team that leads with heart.…

This past Ramadan, I had the pleasure of hosting a Suhoor gathering for our loyal customers at Asteri Beauty. Under the glow of the stars, we shared stories, laughter, and celebrated the beautiful community weโ€™ve built together.๐ŸŒ™โœจ Iโ€™ve always believed that beauty is more than just products; itโ€™s about the people, the experiences, and the connections we create along the way. Seeing our Asteri family come together in such an intimate setting reminded me why I love what I do. Hereโ€™s to many more moments together! ๐Ÿ’ซ

If thereโ€™s one thing Millennials and Gen Z have taught the world, itโ€™s that what we buy matters, and not just to us. We want brands that are more than just products. We want them to stand for something bigger. Thatโ€™s why I canโ€™t stop talking about brands like The Giving Movement. Hereโ€™s why theyโ€™re nailing it: ๐ŸŒ ๐’๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐Ÿ๐ข๐ซ๐ฌ๐ญ: They use recycled materials and prioritize eco-friendly production. It feels good knowing my purchase doesnโ€™t hurt the planet. ๐ŸŽ ๐†๐ข๐ฏ๐ข๐ง๐  ๐›๐š๐œ๐ค ๐ฐ๐ข๐ญ๐ก ๐ž๐ฏ๐ž๐ซ๐ฒ ๐จ๐ซ๐๐ž๐ซ: The name says it all! With a portion of sales going to charity, itโ€™s not just shopping anymore. Itโ€™s an opportunity to create real change. ๐Ÿค ๐ˆ๐ญโ€™๐ฌ ๐š ๐ฆ๐จ๐ฏ๐ž๐ฆ๐ž๐ง๐ญ, ๐ง๐จ๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐š ๐›๐ซ๐š๐ง๐: Theyโ€™ve built a community that ๐˜ง๐˜ฆ๐˜ฆ๐˜ญ๐˜ด authentic. When you wear their pieces, you…

It’s like assembling IKEA furniture without instructions. Possible, but you might end up with a few extra pieces (or an upside-down shelf) ๐Ÿ˜… Having braved this adventure at Asteri Beauty and Noon E-Commerce, I’ve gathered some top tips that kept me (mostly) sane: โ˜• ๐Š๐ง๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž ๐ฅ๐ข๐ค๐ž ๐ฒ๐จ๐ฎ ๐ค๐ง๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐œ๐จ๐Ÿ๐Ÿ๐ž๐ž ๐จ๐ซ๐๐ž๐ซ โ˜•You wouldn’t order a triple-shot, half-caf, soy latte for someone who loves black coffee. Dive deep into understanding your target audience before anything else. This will help you find influencers and KOLs within those circles. ๐Ÿซฑ๐Ÿปโ€๐Ÿซฒ๐Ÿผ ๐๐ž๐Ÿ๐ซ๐ข๐ž๐ง๐ ๐ข๐ง๐Ÿ๐ฅ๐ฎ๐ž๐ง๐œ๐ž๐ซ๐ฌ, ๐๐จ๐ง’๐ญ ๐ฃ๐ฎ๐ฌ๐ญ “๐œ๐จ๐ฅ๐ฅ๐š๐›๐จ๐ซ๐š๐ญ๐ž” ๐Ÿซฑ๐Ÿปโ€๐Ÿซฒ๐ŸผRemember, influencers are humans (with better lighting). Building genuine relationships beats transactional emails every time. Take time to get to know them and how they operate. It’s about partnership, not just promotion ๐Ÿ“Š ๐‹๐ž๐ญ ๐๐š๐ญ๐š ๐›๐ž ๐ฒ๐จ๐ฎ๐ซ…

Fable & Mane ๐˜๐—ผ๐—ผ๐—ธ ๐˜๐—ต๐—ฒ ๐—ต๐—ฎ๐—ถ๐—ฟ๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ฏ๐˜† ๐˜€๐˜๐—ผ๐—ฟ๐—บ!ย ๐ŸŒช๏ธI’ve been seeing them everywhere and for good reasonย โœจ Inspired by ancient Indian rituals, Fable and Mane has successfully blended tradition and modern beauty to create a compelling brand story. Hereโ€™s a short marketing breakdown of their rise to mane-stay status. 1. ๐—ฅ๐—ผ๐—ผ๐˜๐—ฒ๐—ฑ ๐—ถ๐—ป ๐—ฆ๐˜๐—ผ๐—ฟ๐˜†๐˜๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ดFable & Mane leans into a narrative of tradition and heritage, connecting haircare with Ayurveda and Indian wellness practices. Akash Mehta and Nikita Mehta invite customers to journey through their family roots, making โ€œhair oilingโ€ feel as luxurious and ritualistic as skincare ๐ŸŒป Growing up, hair oiling was a bi-weekly ritual many Asian mums (like mine) enforced, and by weaving in this cultural richness, theyโ€™re not just selling a productโ€”theyโ€™re selling an experience. ๐Ÿ’†๐Ÿปโ€โ™€๏ธ ๐—ง๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†: Stories build brands.…

๐Ÿ‘€ I kept a close eye on what they were doing, and hereโ€™s what I believe made them stand out in a sea of beauty & fragrance brands: Interactive Experience: A claw machine filled with samples added a fun, memorable activity that kept attendees engaged. Everyone left with something from the booth, even if you don’t win the game! ๐Ÿ•น๏ธ Generous Sampling: Sampling is so important in creating lifelong customers! The booth offered generous samples of their best-selling perfumes, so guests could carry the experience beyond SEPHORiA. ๐Ÿ˜ Instagrammable Setup: Both booths were themed around their new launches; Yum Boujee Marshmallow perfume and Icy Queen Eyeshadow palette. Kayali’s cute perfume conveyor belt and Huda Beauty’s staff’s Icy outfits stole the show! ๐Ÿฌโ˜ƒ On-Site Team: As an influencer, and an influencer marketer, I recognize the importance of brands forming in-person connections with…

Gifting plays a significant role in every occasion and celebration in our lives, but did you know that the tradition of gifting goes as far back as cavemen? People gave gifts to assert dominance, start families, celebrate unions, and build communities. The more you know eh? Nowadays, gifts are given for similar reasons: to spread love, show appreciation, or apologise after a little quarrel. The types of gifts, however, have evolved over time, ranging from gift cards and makeup sets to jewellery, spa days, or even trips!ย  While all holidays and occasions are special, some of my favourites are: Eid The glitz and glam on Eid is unlike any other day of the year! Add some razzle dazzle to your Eid looks with the Fenty Beauty Diamond Bomb Highlighters โœจ…

A variation was originally written by Fatima for Haulinoneworld.com , a beauty subscription box service based in the UAE. It’s October, which means we are HAUL in for PINK this month! Weโ€™re going PINK for Breast Cancer Awareness Month! ๐ŸŽ€ This time of the year, the world turns pink, and for good reason! Everything from coffee mugs to clothes, to even food transforms into a pink version to raise awareness and start conversations around the world about a very important topic in Womenโ€™s Health โ€“ Breast Cancer. So letโ€™s take a quick look at how Pinktober came about to be. AstraZeneca, the world-famous American pharmaceuticals company founded Breast Cancer Awareness month in 1985, along with its accompanying pink ribbon, both of which are now synonymous with the month of October.…

The MET Gala has been the hot topic of the week, and rightly so. From Euphoria-inspired crystals to neon liners, the MET red carpet saw it all! Here are some of our favourites: 1. Zoey Deutch Credit: @jennakristina Beautiful brunette locks, a gorgeous lilac ensemble, the matching sparkly lids to complete, there is nothing we donโ€™t love about this look! Zoey Deutchโ€™s disco Cher-inspired glam is what dreams are made of. 2. Jasmine Tookes Credit: @jastookes Holy moly! Talk about picture-perfect! The pixie cut, wet hair look on Jasmine Tookes shows off her beautiful bone structure so well, sheโ€™s got us all simping! Smokey eyes, dewy skin, and nude lips are a combo one just canโ€™t go wrong with, especially not Jasmine! 3. Kehlani Credit: @mannequinskin Okay one word: WOWZA.…

If thereโ€™s one thing we have to thank the pandemic for, itโ€™s teaching us to experiment with our makeup and beauty regimes. While the lockdown was all about keeping your skin looking fresh amid COVID stress, this year, weโ€™re thinking more outside the box. With bright colours and y2k-inspired hairstyles hitting the scene, I canโ€™t help but wonder if these post-lockdown trends are here to stay. Hereโ€™s a roundup of my favourite trends in 2021 hair and makeup so far. 1. Its all about the Eyes! credit: @dualipa In 2019,ย Euphoria-inspired makeup was all the rage. Since then, colorful eye makeup has only gotten more popular โ€“ especially now that weโ€™re wearing masks. And as the temperature rises, the colours become brighter and brighter (Not that I’m complaining) 2. Get Ziggy…

With COVID 19 wreaking havoc on the social order, a lot more people are working from home. While not having to commute to work and working in your PJs may sound great, it is not always easy. As someone who has worked remotely for a significant chunk of my career, it took me a lot of trial and error to get good at it. Below are some tips that help me stay productive, and avoid burnout, while working from home. Have a routine It is tempting to wake up and start working from bed (Trust me, I know), but it is very important to maintain a good routine. Get out of bed, shower, get dressed (even if it is your PJs) and have a healthy breakfast before you start your…

Happy Thursday! Its almost the weekend here in Dubai, lets power through one last work day before movie night begins! Iโ€™m totally kicking myself for falling out of the momentum I had going with my Georgia posts, it takes so much longer to remember the little details and memories when too much time has passed. Luckily, I have a ton of pictures to take me back to Tbilisi! The fact that this trip was right before my wedding, and my first one with my best friend made it so special. Home to the beautiful Caucasus mountains, Georgia is a tiny little country right in the middle of Asia and Europe, next to Russia, Azerbaijan, and Armenia. Its capital is Tbilisi, where we spent most of our time. If you’re considering…