👀 I kept a close eye on what they were doing, and here’s what I believe made them stand out in a sea of beauty & fragrance brands: Interactive Experience: A claw machine filled with samples added a fun, memorable activity that kept attendees engaged. Everyone left with something from the booth, even if you don’t win the game! 🕹️ Generous Sampling: Sampling is so important in creating lifelong customers! The booth offered generous samples of their best-selling perfumes, so guests could carry the experience beyond SEPHORiA. 😍 Instagrammable Setup: Both booths were themed around their new launches; Yum Boujee Marshmallow perfume and Icy Queen Eyeshadow palette. Kayali’s cute perfume conveyor belt and Huda Beauty’s staff’s Icy outfits stole the show! 🍬☃ On-Site Team: As an influencer, and an influencer marketer, I recognize the importance of brands forming in-person connections with…

With COVID 19 wreaking havoc on the social order, a lot more people are working from home. While not having to commute to work and working in your PJs may sound great, it is not always easy. As someone who has worked remotely for a significant chunk of my career, it took me a lot of trial and error to get good at it. Below are some tips that help me stay productive, and avoid burnout, while working from home. Have a routine It is tempting to wake up and start working from bed (Trust me, I know), but it is very important to maintain a good routine. Get out of bed, shower, get dressed (even if it is your PJs) and have a healthy breakfast before you start your…

One day late September, I woke up to a message in my inbox and what I read felt like a dream. HUDA BOSS, the Facebook Watch show I had been hooked on for MONTHS had invited me for an exclusive screening of their show in Dubai! I spent the entire day jumping for joy, excited, and full of nerves! Fast forward 2 weeks of intense planning, and putting together an outfit, the day was finally here. The event was held at La Cantine du faubourg, a beautiful french restaurant in the Jumeirah Emirates Towers Hotel Leaving a cute message for Huda The venue was beautifully decorated and had really cool photo booths to take pictures at! Knowing how terrible I am at posing, you know it took me a WHILE…